What is Development?

When someone says ‘the Internet’ you instantly know what they are talking about, millions of websites with millions of different aims and ambitions – but that’s where the association ends.

There is a vast range of websites, from incredibly informative and comprehensive such as the 2 million pages at the BBC, to very technical at Microsoft, entertaining at Disney, to quite frankly the people who should never of bothered building a website.

Unfortunately, even more so in small businesses, some people believe that a website is just a glamorous business card, where everyone will suddenly realise your chosen professional and that you are exactly who they are looking for, your inbox will start filling up and your phone start ringing with new enquiry after new enquiry.

In reality the only things that happen are your inbox starts filling with SPAM, and your phone seems like its ex-directory – because effectively it is!

I want a website that works, what do I do?

Visitors to your website need to be persuaded that they like your website, your company, your services (whatever they maybe). They need to see things they like and are interested by, and they need to feel confident in the organisation that is providing them the information.

With websites such as the BBC, Microsoft, and Disney, people will already have an association of quality and they know what they are likely to receive if they use these companies.

When someone visits your site, they need to be able to make the same associations with quality, your target market needs to relate to your offerings, and they need to feel through your website that you are a respectable and honest company offering valuable products and services.

To achieve this, static web pages with a few details are of little use anymore. People are looking for free information, experts in the fields they are interested in, they want to be communicated with, and communicate with others.

Newsletters, Message Boards, Blogging, Specialist Writing, Competitions, Special Offers, Regular Updates, Case Studies, Galleries, Real-Life examples and experiences: people want to learn, interact and communicate.

These are all things that can be created through development of your website, as elements are added and implemented, by utilising the features and communicating with your visitors, you will be able to measure success.

So, “What is Development?”

“We see development as improving the website features to increase the overall websites effectiveness.

In summary, Development is improving the user experience, which, in turn, improves the users view of your organisation.

This leads to improved customer relationships, which will provide the benefits that you are looking for.”

Key4 offer a wide range of web site development services. From fully customised solutions specific to your individual needs and requirements, and solutions we have already built such as newsletters, content management, case study systems, galleries, and many more.

• Login to our Active Demonstration
• Discuss your requirements with Key4